CRM 101 with Salesforce.com
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Description |
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This introductory, instructor-led, online class is designed to give those new to the world of Customer Relationship Management a quick leg up with the essential core concepts of CRM, and how such systems can help centralize, track, automate and streamline interactions with your customers, and provide your organization with greater visibility into its marketing, sales, and customer support efforts. |
Jay Ashford
Jay Ashford has almost 25 years' experience in the information technology domain, and 12 years' experience as a consulting IT project manager and business analyst. For five years, he worked as an engineer and manager in the IT department at Salesforce, and subsequently worked for a platinum Salesforce consulting partner, where he participated in several Salesforce implementations for a variety of clients.
Since 2011, he has maintained his Certified Salesforce Administrator designation, and currently holds PMP and ACP certifications from PMI.org, CSM and CSPO certifications from scrumalliance.org, and Certified Business Analysis Professional (CBAP) certification from IIBA.org. He earned a BA degree in political-economics from UC Berkeley in 1992, and a Master of Business Administration from St. Mary's College of California in 2009.
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