Calendar

Introduction to "Design Thinking"
It's Not Just "Thinking About Design"!

Design Thinking, popularized by IDEO and the Stanford University d.School, is an incredibly valuable methodology for achieving unprecedented results in product development, project management, business leadership, and beyond. While it’s natural to assume that design thinking would mean “thinking about design” - and that does describe some of what goes on in this process - that’s somewhat misleading. A “leap year” isn’t a whole year of leaping, and design thinking is more than design. It is an approach that goes beyond problem-solving to “thinking from the future” in order to invent solutions that would be difficult to discover by problem-centric approaches.

Both design thinking and Scrappy Project Management^© share an obsession with “the customer”. And both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize – Define – Ideate – Prototype – Test, let’s use a cycle that’s a bit easier to remember: Why? – Who? – What? – How?

• • Rather than instinctively jumping to HOW to solve a “problem”, start with WHY - Why is this project important?  Dig deeply to find an inspiring purpose beyond profit.
• • Next explore WHO – who cares, who’s impacted, who’s involved, and who’s judging the success of your project? The empathy map & personna are powerful tools to bring stakeholders to life.
• • Then move on to WHAT – what outcomes would go beyond “solving a problem” to surprise and delight your stakeholders? Use lateral thinking to imagine the future, and then create it.
• • Use the power of cross-polination to explore and expand possibilities beyond the obvious solutions to the truly remarkable.
• • Design and rapidly prototype HOW to achieve the desired outcomes and delight your stakeholders.  Get feedback early and often from a wide variety of people, then iterate.

Using the WHY – WHO – WHAT – HOW cycle as a guide makes this powerful approach easy to remember and accessible to all project teams, even if you are not expert in design thinking.

“Design thinking helps us appreciate and make sense of the complex connections between people, places, objects, events, and ideas. This is the most powerful driver of innovation. It’s what guides long-range strategic planning. It’s what shapes business decisions that have to be based on future opportunities rather than past events.”- Idris Mootee, Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School

Never one to lecture, Kimberly facilitates lively and engaging “learning laboratories”. You will leave this workshop equipped with practical methodologies, tools & techniques that you can immediately apply to achieve significantly better results . . . even unprecedented breakthroughs!

Kimberly Wiefling helps organizations achieve what SEEMS impossible, but is merely difficult. How? By turning managers into leaders and groups of people into real teams.

A TECHNOLOGIST with HUMAN SKILLS: A physicist by education, she realized long ago the limits of technology devoid of human skills – the so-called “touchy feely” aspects of working in teams so vital to success, and so frequently overlooked.

More information here: http://www.kimberlywiefling.com

PDU's:

7 PDUs (Technical: 0, Leadership: 3, Strategic: 4)

Event Agenda:

08:45AM – 09:00AM         Registration 

09:00AM – 10:00AM         Workshop

10:00AM – 10:20AM         Break

10:20AM – 12:30PM         Workshop

12:30PM – 1:00 PM          Lunch Break

  1:00PM – 2:30PM           Workshop

  2:30PM – 2:45PM           Break

ABOUT THE SPEAKER:

Kimberly Wiefling,helps individuals, teams and organizations achieve what SEEMS impossible, but is merely difficult. How? By turning managers into leaders and groups of people into real teams through her unique "WorkShocks" - highly engaging, experiential, interactive "Learning Laboratories" where meaningful
positive change happens.
DEEP EXPERIENCE with GLOBAL COMPANIES: Kimberly has worked all over the US, Europe and Asia, traveling to Japan over 100 times, to work with culturally diverse employees of globalizing Japanese companies. Her superpower is bringing people with diverse backgrounds, cultures & styles together, across borders and
boundaries of every kind, to achieve what none could do alone. See details of her work at Silicon Valley Alliances.

Kimberly’s first book, Scrappy Project Management, was also published in Japanese by the #1 business publisher in Japan, Nikkei Business Press. She has edited and co-authored an additional 6 books in the “Scrappy Guides” series and dozens of blogs. Her mentor, Dr. Edgar Schein, wrote the foreword to her new book “Inspired Organizational
Cultures – Discover Your DNA, Engage Your People, and Design Your Future”, which was published in a dual English/Japanese format in March of 2018.

A TECHNOLOGIST with HUMAN SKILLS: A physicist by education, Kimberly realized long ago the limits of technology devoid of human skills – the so-called “touchy feely” aspects of working in teams so vital to success, and so frequently overlooked. Kimberly’s mentor, Dr. Schein, has been a guiding influence on her work to transform
business results through practical, sensible approaches. Kimberly is a co-founder of the Silicon Valley Engineering Leadership Community Meetup (SVELC, formerly SVForum EL SIG), building leadership capabilities and community among Silicon Valley technical leaders.
BUSINESS RESULTS FOCUS: Kimberly facilitates highly engaging leadership, organizational change, and team effectiveness workshops based on her “Possibilities Toolbox”, Scrappy Design Thinking, Scrappy Project Management, and Inspired Company Cultures. Her intensive behavior-changing “learning laboratories” directly translate into positive business results which are meaningful and measurable.
SPECIALIZING in CROSS-FUNCTIONAL AND CROSS-CULTURAL TEAMS: Kimberly has worked globally with people from over 50 different countries, in every corporate function, including manufacturing, finance, Information Technology, R&D, Engineering, Marketing, and executive leadership teams. Her clients include many well-known
global brands in a broad range of industries including B2B products and services, pharma, 3D printing, financial services, food and beverages, online portals, and consumer products. FROM STARTUPS to GLOBAL 1000: In addition to her extensive experience with global companies, Kimberly is a serial entrepreneur. She’s been involved in ~ a dozen startups. One was acquired by Google, Elite Horse Clothing is
still in operation, and she helped EmbeddedWorks bootstrap to 7 figure annual revenues. MAKING a DIFFERENCE: Kimberly is passionate about making a meaningful difference by working with organizations, individuals and teams committed to solving the problems of Our World – profitably and thus sustainably. She is determined to transform Planet Earth one effective leader and engaged team at a time!

Cancellation and No-Show Policy:

If you have made a reservation and find that you will be unable to attend, please send an email to vpprofdev@pmisfbac.org and cancel your ticket as early as possible.  All cancellations are subject to a minimum $30.00 fee if done at least 10 days before the event.  Cancellations after June 06, 2019 are subject to full charge to ensure the Chapter does not incur excessive expenses.