This immersive course begins by redefining what a “product” is and examining the full lifecycle of modern product management. You’ll explore strategic topics such as market analysis, opportunity assessment, outcome-driven roadmapping, and Agile discovery techniques. Emphasis is placed on aligning your product strategy across teams, from development and design to delivery and customer success, to drive long-term market impact.

Whether you’re just stepping into a product role or looking to refine your leadership skills, this course is ideal for professionals across technology, manufacturing, healthcare, services, and more. You’ll gain actionable skills to confidently navigate uncertainty, inspire alignment, and accelerate innovation.

Name of Speaker:

Lucy O'Keefe

Speaker Bio:

Luciana (Lucy) O’Keefe is a passionate and effective mentor in the Agile industry. She is a leader in transformation and coaching both for teams and executives as well as a speaker at Agile events across the country. As a Scrum Trainer, she is committed to mentorship and ensuring her student’s Scrum training is applicable beyond the classroom.